Going With The Menstrual Flow
If you’re down about your period, think again…
Things have moved on since the days of over-sized, ‘jumbo’ sanitary pads that you could use to literally surf that crimson wave.
We have already said ta-ta to the bizarre, suspender-like contraptions and rags of the Yesteryear that older generations had to contend with, when the feminine ‘hygiene’ market began to produce readily available disposable products, such as sanitary pads and tampons.
Now, Aunty Flo’s with her monthly visitations, which may once have been greeted with embarrassment and shame, has had a makeover. The painters and decorators are most decidedly ‘in’: menses just got funky!
Menstruation Just Got Sexy
Menstruation products are now somewhat sexily (or as some would say, peculiarly) referred to as ‘disposable menstrual lingerie’. Historically, ‘shark week’ had been viewed with trepidation, yet there is a trend towards a new acceptance and celebration of ‘the blob’. No longer the ‘curse’, we can celebrate when we get our red wings.
Whilst once discretion and miniaturization were key factors for the producers, there is now a drive in the market for more natural, organic lines and an openness about bodily and reproductive function.
The Beaver Is Back
Women are menstruating earlier and for longer, with the average age of puberty coming down to 13 from around 16 in 1840. The market share in your poonani plug is huge, with the global tampon market set to reach $2.58 billion by 2015
With this increased market we are seeing new strategies to sell these products to you. With Bodyform’s snark attack in response to a FB post by Richard Neill, we have seen a more spunky, more playful and positive approach to menses.
Even the controversial Kotex U Beaver mascot has been re-introduced (albeit only in digital advertising, because we’re not quite ready for the Beaver to be out in public yet, are we?).
The branding of menstrual products has moved from the aseptic to celebratory, organic and, even outright romantic; Scarlet Eve LunaPads, Mooncups, Gladrags, Party in your Pants…jeez, we even have the Tampax Radiant. There are even menstrual cups that sparkle a-la glitter.
Wow! Your muff will positively glow.
Image credit:© cocolima – Fotolia.com